Every day we start seeing more technologies powered by speech recognition software. We could oversee such innovation in the cars, smartphones, smartwatches, smart houses and other assistive technologies that are designed to ease our lives.

According to the new research study conducted by Parks Associates, 39% of smartphone owners use some speech recognition software such as Google Now or Siri. Also, 360 View: Mobility and the App Economy report states that more than one-half of iPhone owners use voice recognition feature while less than one-third of Android owners use such feature.

“Smartphone penetration has reached 86% of U.S. broadband households, so it is a mature market, with users, particularly younger consumers and iOS users, exploring more intelligent features and interfaces, including voice control,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “The growing consumer interest in voice control features is driving this technology into new IoT areas. At CES 2016, Vivint demonstrated voice control for home security via Amazon Echo, and Volvo showed voice control for connected cars via Cortana on Microsoft’s Health Band.”

Another key insight from the research is a significant increase by 12 per cent in the use of the voice recognition software among iPhone users from 40 per cent to 52 per cent between 2013 and 2015.

Additional report data shows:

  • More than 70% of smartphone users watch short streaming video clips, and more than 40% watch long streaming videos.
  • 36% of smartphone users use Wi-Fi calling.
  • 26% of smartphone users use a payment app for purchases at a retail location.
  • 24% of smartphone users stream video from the phone to a second screen (e.g., TV, PC).

If you’d like to find more information about 360 View: Mobility and the App Economy report, you can check it online at www.parksassociates.com. If you have any additional questions about data, or you’d like to schedule an interview with an analyst, contact Holly Sprague at hsprague@gmail.com.

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